Reflection

The key new discovery I made with this unit was to digitally edit in different styles on Photoshop. Previous workshops helped me learn basic knowledge, yet future forecasting has encouraged me to push this, furthermore I gained insight into InDesign. This unit has resulted in me seeing work in a more professional manner: using WGSN showed me how crucial future trends are for companies, as well as competitors & consumers. Lastly pitching our ideas to companies & a wide audience of peers has given me more confidence when speaking and presenting.

Left | Bundles of Bold Right | Tranquil Escape

Engaging throughout the unit, workshop activities gave me more experience on adobe, and we used drop in sessions with Alex to learn how to edit colours on interiors for Crown Paint.

When conducting primary research for Rianna Phillips, I found my engagement into her online networking (Pinterest, Instagram, Website) and WGSN research helped me understand the aesthetics of the brand. We all contributed equally to the project, spending time in the studio everyday communicating our ideas and setting individual tasks on a time scale to ensure we weren’t falling behind on either project. As a group we found tutorials allowed us to notice what needed more attention in our work and was useful to get an outsiders opinion of our development.

The most time consuming element of our project was the photo shoot for Rianna Phillips SS16. As we used paint for props we should have prepared a few days ahead so it was less messy, furthermore we could have improved on better lighting & backdrops when photographing.

My personal improvements in this project would be to improve on the neatness of my work when using the magnetic tool on Photoshop as I found it hard to neaten up the edges.

SS16 Photoshop Edits

I was motivated to get involved in future intelligence as I wanted to learn a different aspect of fashion/textiles as it was heavily digitally based. I have really pushed using adobe in this project, as I wanted to get more confident with it before I went back to specialising in knitwear for 3^rd year. I took the opportunity to collaborate within a team and giving me insight into professionalism. Researching and designing for two different companies helped my understanding of why competitors, consumers and trends are so crucial. Overall I have really enjoyed this unit and hope to take what I have learnt digitally through to 3^rd year.