Crown
Paint |
The key development in relation to the theme of moods was into the theory of colour. Taking colours and connotations from our research into consideration, we also conducted a small survey asking family and friends how certain shades of colours we selected made them feel. We found that pale blue typically connotes calmness and tranquillity, where as a bright orange is happy, creative colour.
The
impact of collaboration in this unit with a major brand has impacted on giving
me more insight into the style of professional world; working within a team was
a very different experience to what I’m used to in my area of practice yet it
helped open up my thought process and develop more interesting designs/ideas.
Left | Calm Collection Right | Joyful Collection
Responding
creatively to the project, from what we learnt in our colour research, we then
had to select colours for certain moods in order to create our collections. We
chose 5 different collections: creative, joyful, romantic, calm, and neutral.
Responding digitally by using Photoshop broadened my practice. Due to
specialising in Knitwear I tend to respond to images by drawing, as I’m not
very confident with Photoshop, yet this unit allowed me to push myself into new
areas.
Additionally, we undertook further research into competitors. Duluxs’ ad “are we heading towards a colourless future?” forecasts 30 years ahead suggesting the world is going to forget colour in favour of white & simplicity. Dulux wanted to bring colour back in a fun way, were inspired by this to bring colour back in a personal way for Crown, so it is less likely to date. Furthermore “Habitats paint and papers collection” Lookbook inspired the layout of our Lookbook. As a group we felt it was vibrant but simplistic which allows viewers to absorb the information.
Throughout
the project we managed time successfully, splitting jobs between the groups.
Abi focussed on presentations, while I edited images in Photoshop and Hannah
worked on InDesign. We found printing and binding our Lookbook was the most
time consuming as we were using different materials & had to book in.
Rianna
Phillips |
The main process for us was in steps, conducting a photo shoot of
props, hands, clutches and backdrops, then developing our images into still
life styling. We took a digital approach on Photoshop, cutting, cropping and
layering elements of our images into digital flat lays.
Photoshoot images un edited
Still
life styling something I was quite unfamiliar with due to not having much
knowledge on a digital basis, yet I feel this unit has helped me become more
familiar with different & more current aspects of fashion. The opportunity
to collaborate allowed us to gather a varied range of styles and responses.
Continuing
from our edited flat lays, we picked the most successful as a group that
responded to SS16 soft pop trends and then made any adjustments needed. We
often referred to Lucas Lefler and David Newton, and also conducted further
research on our Pinterest boards into flat lays and soft pop. We all took a
slightly different approach. I focussed on large blocks of colour with linear
elements in a minimal layout, inspired by Qui Yung. Abi focused on a range of
hands holding the clutches while Hannah played on bright colours and shape.
SS16 Photoshop Edits
In
order to finish the project we only needed to prepare for the pitch. We
made a PowerPoint presentation to present and explain our ideas. As a
group we conducted further research into Rianna’s brand competitors and street
style to back up our understanding.
