Live Brief | Fendi Evaluation

I have now finished my final collection, branding for Fendi. I have enjoyed the live brief as it encouraged me to gain insight into the industry and how to design for specific companies. Overall I am slightly disappointed with my final collection. I feel my research and visual work such as Bauhaus inspiration and drawings in my sketchbook are successful, yet really struggled to bring through the same styles and shapes through to my knits. I found it hard designing for the brand due to the fact it is so well established, and wasn’t quick to make decisions on which direction to take my collection (e.g. fur, geometry, feminine & subtle, bold & bright.) As a whole my collection of samples reflect different elements of my research, and I am pleased with techniques that I used, such as holding check and plaiting. I would have liked to push the organza and foil samples further by experimenting with different shapes and bolder colours. I am pleased with my yarn choice, using mercerised cotton gave my collection the strongest outcome due to the variation of colour, and similarly the 2/16 yarns are finer, which reflect a S/S collection. I was disappointed I couldn’t get onto a finer Dubied machine in order to make my samples more lightweight. I see my collection for Fendi in blocks/panels on garments in typical Fendi style.

I initially found it difficult working on two projects at the same time, but found I could organise my time by making lists and applying myself to areas of each project that needed attention. I have really enjoyed the challenge of working in two very different styles as one project has helped the other in certain ways, it has pushed me to be more experimental and resulted in myself gaining confidence with techniques. For example I used a lot of plaiting techniques within Fendi, I have now pushed this forward in self-initiated by plaiting with inlay.