Crown
Paint |
When gathering research for Crown Paint, we started by looking into perspectives of the professional world in this DIY section. I went to DIY stores and gathered a range of colour guides from different competitors, such as Dulux, Farrow & Ball, Valspar, Home of Colour, and Habitat, as well as picking a Crown Paint Lookbook. Looking through these look books and colour charts, we discovered each company have a similar style, with small blocks of colour composed with painted and furnished interiors. However, looking back at Crown, we felt it was a little out dated. Minimal is becoming more futuristic, yet as a team we felt their Lookbook is packed in with a lot of writing and could do with a more simplistic layout that is more pleasing to the eye.
‘Its
not just paint, its personal’ is Crown Paints slogan, so to develop a new idea
for their company we thought working within their motto was really important. As
a group we started to think of ways that makes a room more personal to someone,
we found the strongest idea was to be inspired by moods. We felt that this
concept could forecast to the future because its more personal for consumers
and the way someone wants to feel in a room shouldn’t date as much as colour
trends/themes.When gathering research for Crown Paint, we started by looking into perspectives of the professional world in this DIY section. I went to DIY stores and gathered a range of colour guides from different competitors, such as Dulux, Farrow & Ball, Valspar, Home of Colour, and Habitat, as well as picking a Crown Paint Lookbook. Looking through these look books and colour charts, we discovered each company have a similar style, with small blocks of colour composed with painted and furnished interiors. However, looking back at Crown, we felt it was a little out dated. Minimal is becoming more futuristic, yet as a team we felt their Lookbook is packed in with a lot of writing and could do with a more simplistic layout that is more pleasing to the eye.
Pinterest
We
explored into the psychology of colour, firstly sourcing images from Pinterest,
and then I also sourced a few books from the library for a more reliable source
with research. Kathryn Young, “the psychology of colour”, wrote about how
natural disasters and terrorist attacks have been the biggest influence on
colour. For example, after 9/11, it was predicted that business colour trends
would retreat to safe, warm colours that emphasise security. As
a group we used this research to develop our own colour palettes using the Crown swatches.
Initial colour ideas
Rianna
Phillips |
For the collaborative project with Rianna Phillips, we started our research by looking at her companies’ competitors: Skinny Dip London, May the Label, Keepsake the Label, Lottie Hall, and Maria Francesca Pepe. We found that her competitors range in style and products; Skinny Dip is an affordable English brand that sells accessories in comparison to Lottie Hall, which is Australian with a higher price range. Furthermore, we looked at Rianna Phillips target market, finding her consumers are typically girls from their late teens to twenties, into fashion and have a quirky sense of style. From our research it showed us that we needed to make our Lookbook really interesting and current in order to appeal to these consumers.
For the collaborative project with Rianna Phillips, we started our research by looking at her companies’ competitors: Skinny Dip London, May the Label, Keepsake the Label, Lottie Hall, and Maria Francesca Pepe. We found that her competitors range in style and products; Skinny Dip is an affordable English brand that sells accessories in comparison to Lottie Hall, which is Australian with a higher price range. Furthermore, we looked at Rianna Phillips target market, finding her consumers are typically girls from their late teens to twenties, into fashion and have a quirky sense of style. From our research it showed us that we needed to make our Lookbook really interesting and current in order to appeal to these consumers.
Lucas
Lefler (set designer) and David Newton (photographer) inspired us as a group.
We wanted to make a SS16 Lookbook for Rianna Phillips consisting of flat lays,
yet with use of a hand in the image holding Rianna’s SS16 clutch bags. I also
particularly liked Qiu Yung’s work, due to the composition of objects against
blocks of colours as the backdrop.
Left | Qiu Yung Right | David Newton
We
intend to explore flat lays, conducting our own photo shoot using a range of
materials – we liked the theme of dripping to add elements of fun. We plan to
use materials such as glass tumblers, paint, coloured sticks, pop poms, spray
paint, and acetate. From our photo shoot we intend to develop our skills on
Photoshop and edit these elements with the bags, playing with effects, layering
and composition.
